Len Lodish discusses how Diapers.com went from zero to $545M

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Len Lodish, Vice Dean, Program for Social Impact and Samuel R. Harrell Professor in the Marketing department of The Wharton School of the University of Pennsylvania was my guest on The Free COO radio show on May 3, 2012.

Two of Len’s students from Wharton San Francisco’s MBA for Executives program founded Diapers.com while in school. Len was an investor and on Diaper.com’s Board of Directors. He discusses how the company went from a startup to its acquisition by Amazon.com for $545MM in just five years. Here how Diaper.com started in a garage, sourcing supplies from Costco in order to test their theory and market potential. Then learn how their customer service totally delights their customers.

Dr. Lodish also helped two other students get www.milo.com off the ground and sold to eBay.com in less than three years.

In this amazing interview we’ll explore Len’s career, his courses at Wharton, his own fantastically successful startups, his Global Consulting Practicum and how he and his wife complete a 1,000km unassisted tandem bike ride somewhere in the world each year to raise funds for the ALS Association of Philadelphia.

You’ve got to hear this interview end to end.

For more information about Len or to contribute to his annual 1,000K fund raiser visit these links:

www.alsphiladelphia.org/lodish

Wharton MBA for Executives

Len Lodish’s profile

The Free COO airs Thursdays on Speaker.com. You can also hear replays on Facebook and iTunes.

Interview with Ian Lopuch of PPCIan.com

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If you need to use the internet to market your business, and who doesn’t, then this episode of the Free COO is a “must listen to”. Our guest is Ian Lopuch of PPCIan.com. Ian discusses SEM or, Search Engine Marketing, including Pay Per Click and Search Engine Optimization (PPC and SEO).

Ian discusses the career opportunities for SEM specialists and his outstanding rise to becoming a top SEO specialist and Director of Search Engine Marketing for a multi-million dollar public company.

Be sure to join me each Thursday at 4:00pm Pacific Time for The Free COO live on Spreaker. Also be sure to check out our Facebook Fan Page and join the Free COO community.

The Free COO, now available as a podcast on iTunes, is the #1 business program on Spreaker!

Using search engine optimization for generating new customers

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Driving new customers to a company by the internet requires a three-pronged approach of search engine optimization (SEO), search engine marketing (SEM) and affiliates. Of the three approaches, SEO can be the most cost effective means of generating a sustainable long-term flow of new customers for any business.

SEO – Search Engine Optimization
SEO is the art of creating content on the internet that, when indexed by search engines, will show up at or near the top of the results page for a given search keyword or phrase. To show up near the top of a results page the content needs to be rich in relevant keywords, readable by search engine robots and referred to by links from external websites. Read more…