If you need to use the internet to market your business, and who doesn’t, then this episode of the Free COO is a “must listen to”. Our guest is Ian Lopuch of PPCIan.com. Ian discusses SEM or, Search Engine Marketing, including Pay Per Click and Search Engine Optimization (PPC and SEO).
Ian discusses the career opportunities for SEM specialists and his outstanding rise to becoming a top SEO specialist and Director of Search Engine Marketing for a multi-million dollar public company.
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Driving new customers to a company by the internet requires a three-pronged approach of search engine optimization (SEO), search engine marketing (SEM) and affiliates. Of the three approaches, SEO can be the most cost effective means of generating a sustainable long-term flow of new customers for any business.
SEO – Search Engine Optimization
SEO is the art of creating content on the internet that, when indexed by search engines, will show up at or near the top of the results page for a given search keyword or phrase. To show up near the top of a results page the content needs to be rich in relevant keywords, readable by search engine robots and referred to by links from external websites. Read more…