How to stop McAfee Total Protection’s start up windows

Posted on 2 CommentsPosted in Business, business advice, COO, Marketing

Are you using McAfee Total Protection antivirus software? If so, are you as annoyed as me with a recent “feature” that has the software popping up a window when you launch or logon to your PC? A persistent window that one has to proactively close in order to make it go away?

The program is also popping up windows in the lower right hand portion of the screen prompting you to run a clean-up of your browser or system without telling you exactly what it plans to do. A popup that you need to manually close in order to make it go away. Worse still, there are no checkboxes or buttons in Total Protection’s settings to make it stop.

Am I the only one who thinks this is crossing the line into being malware? I have software causing popups that don’t go away. Software with no settings to make them stop. Utility software that launches its control center on its own, every time I start my computer. I think that’s pretty close to malware.

McAfee Total Protection Logon task

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Why your online business should offer a no-hassle money-back guarantee and avoid chargebacks

Posted on Leave a commentPosted in business advice, COO, Foundation, free business advice, Getting Started, Marketing

I work with lots of startup companies that sell goods or services to consumers online. Every company believes they are providing a great product but, the fact is, not every customer will be satisfied. So, the question becomes, if and when should a customer get their money back? I believe the correct answer is, when they ask for it. Here’s why…

If you’re selling a physical product that can be returned in “as new” condition, I think it’s pretty clear the customer should get their money back when the merchandise is returned. However, should the shipping be free in both directions? Should your company charge a restocking fee? Should only a partial refund be given if the merchandise is difficult to resell as new? What if your physical product is consumed or perishable? You don’t want the product back or it simply may be impossible to get it back. Should the consumer be out their money if they are not happy? I say no. Give them a full refund and eat the return shipping cost if you want the product returned.

 
Money-back guarantee logo
 
If your company is selling information or e-products you may be thinking, “I can’t un-ring a bell”. The consumer has received the information or could easily make an e-copy that may be of continued benefit to a customer even if they claim they are not satisfied. If the customer claims to be unhappy, is it reasonable to charge the customer a full or even a partial fee? I say no, if a customer wants their money back, I think it’s best to make a full refund upon request.

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