Special follow-up edition Part 1 with Christopher Farm of Tenjin and Dave McLean of Magnolia Brewing
In this, the first of two special follow-up editions of Bay Area Ventures, we check in with guests from the first three seasons of the show.
Chris takes calls from listeners and talks about how they have manage to find technical talent for their team at a time when competition for programmers and engineers in the San Francisco Bay Area has been fierce.
PPCIan shares the latest advice on SEM
Ian Lopuch, VP, Search Marketing of eHealthInsurance and author of PPCIan returns to The Free COO to offer incredible advice for entrepreneurs.
Learn about online marketing technologies, search engine trends for 2012 and 2013, careers in online marketing and top 3 tips for online marketers.
Ian is The Free COO’s first repeat guest and for good reason. He is always an exciting speaker and in this 90 minute interview you’ll get so many great actionable takeaways for your company that it will more than compensate you for your time spent listening. This is a must hear interview.
Be sure to follow Ian’s frequent posts on www.PPCIan.com
And be sure to catch The Free COO Thursdays at 4:00pm Pacific Time live on Spreaker, Facebook and right here.
Expert PPC tips from David Rodnitzky
David Rodnitzky is CEO of 3Q Digital of San Mateo, California (formerly PPC Associates). 3Q Digital is a professional services firm offering internet marketing help in the areas of Search Engine Optimization (SEO), Pay Per Click advertising (PPC), Search Engine Marketing (SEM) and more. They cover traditional advertising on Google, Microsoft AdCenter (Bing and Yahoo!) plus many other search engines. Plus, 3Q Digital can help with social marketing strategies and execution for platforms like Facebook, LinkedIn, Twitter and more.
David is a expert in the field of SEO and SEM having worked at companies like Aderactive and Merchantila prior to founding 3Q Digital. He is also on the advisory board of Marin Software, MediaBoost and Mediacause.
He is a regular speaker at major SEM conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and Search Marketing Standard. I believe you can catch David and SMX east in a couple weeks in New York.
Learn about all things PPC and why long tail marketing is giving way to wide tail marketing.
The Free COO airs live on Thursdays at 4:00pm Pacific Time
Also check out 3Q Digitals blog.
Eliminate the chaos from your affiliate marketing
SmarterChaos is an affiliate management agency based in Castle Rock Colorado that can help you find partners who will drive traffic and customers to your website. Matt Frary, founder and CEO of SmarterChaos discusses affiliate marketing, trends in internet marketing and offers lots of solid advice for driving and building traffic for your website.
Any entrepreneur and startup needs to build brand awareness, SEO rank and sales. Affiliate marketing is part of a three pronged marketing approach along with Pay-Per-Click advertising and organic search (SEO). Learn from an expert about how outsource your marketing expense to independent affiliates who assume your risk in exchange for commissions based on sales.
Update 2/12/2023 Smarter Chaos was acquired by Digital Media Solutions. For more information go to digitalmediasolutions.com. For information on Matt Frary visit Matt’s LinkedIn Page.
Interview with Ian Lopuch of PPCIan.com
If you need to use the internet to market your business, and who doesn’t, then this episode of the Free COO is a “must listen to”. Our guest is Ian Lopuch of PPCIan.com. Ian discusses SEM or, Search Engine Marketing, including Pay Per Click and Search Engine Optimization (PPC and SEO).
Ian discusses the career opportunities for SEM specialists and his outstanding rise to becoming a top SEO specialist and Director of Search Engine Marketing for a multi-million dollar public company.
Be sure to join me each Thursday at 4:00pm Pacific Time for The Free COO live on Spreaker. Also be sure to check out our Facebook Fan Page and join the Free COO community.
The Free COO, now available as a podcast on iTunes, is the #1 business program on Spreaker!
Using search engine optimization for generating new customers
Driving new customers to a company by the internet requires a three-pronged approach of search engine optimization (SEO), search engine marketing (SEM) and affiliates. Of the three approaches, SEO can be the most cost effective means of generating a sustainable long-term flow of new customers for any business.
SEO – Search Engine Optimization
SEO is the art of creating content on the internet that, when indexed by search engines, will show up at or near the top of the results page for a given search keyword or phrase. To show up near the top of a results page the content needs to be rich in relevant keywords, readable by search engine robots and referred to by links from external websites. Read more…
Justifying Your Pay – An Imperative for the COO and Every Employee
If your manager was faced with a force reduction decision, would he or she be able quantify your contribution and justify your position? In other words, does a cost-benefit analysis of your job result in a net positive? Even if it does, have you made the data necessary to prove it readily available?
In a period of high unemployment, outsourcing, cost-cutting and general economic uncertainty every employee needs to be keenly aware of their value to their organization. They should also be able to easily point to solid data that proves their worth. The ability to do this well, could make the difference between you being someone who is indispensable or someone holding a pink slip. If you are not your own best advocate, you should be. Read more…