PPCIan shares the latest advice on SEM

Posted on 2 CommentsPosted in Advertising, business advice, Marketing

Ian Lopuch, VP, Search Marketing of eHealthInsurance and author of PPCIan returns to The Free COO to offer incredible advice for entrepreneurs.

Learn about online marketing technologies, search engine trends for 2012 and 2013, careers in online marketing and top 3 tips for online marketers.

Ian is The Free COO’s first repeat guest and for good reason. He is always an exciting speaker and in this 90 minute interview you’ll get so many great actionable takeaways for your company that it will more than compensate you for your time spent listening. This is a must hear interview.

Be sure to follow Ian’s frequent posts on www.PPCIan.com

And be sure to catch The Free COO Thursdays at 4:00pm Pacific Time live on Spreaker, Facebook and right here.

Eliminate the chaos from your affiliate marketing

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SmarterChaos is an affiliate management agency based in Castle Rock Colorado that can help you find partners who will drive traffic and customers to your website. Matt Frary, founder and CEO of SmarterChaos discusses affiliate marketing, trends in internet marketing and offers lots of solid advice for driving and building traffic for your website.

Any entrepreneur and startup needs to build brand awareness, SEO rank and sales. Affiliate marketing is part of a three pronged marketing approach along with Pay-Per-Click advertising and organic search (SEO). Learn from an expert about how outsource your marketing expense to independent affiliates who assume your risk in exchange for commissions based on sales.

For more information about SmarterChaos or to contact Matt Frary visit www.smarterchaos.com.

Using search engine optimization for generating new customers

Posted on Leave a commentPosted in Marketing

Driving new customers to a company by the internet requires a three-pronged approach of search engine optimization (SEO), search engine marketing (SEM) and affiliates. Of the three approaches, SEO can be the most cost effective means of generating a sustainable long-term flow of new customers for any business.

SEO – Search Engine Optimization
SEO is the art of creating content on the internet that, when indexed by search engines, will show up at or near the top of the results page for a given search keyword or phrase. To show up near the top of a results page the content needs to be rich in relevant keywords, readable by search engine robots and referred to by links from external websites. Read more…