Rentberry offers a radically improved way to rent an apartment

Posted on Leave a commentPosted in Business, Real Estate

When was the last time you rented a home or apartment? You probably went to or Craigslist, searched for rentals in your area and then began a series of calls trying to learn more about the property. If you were lucky you got to see the place, then you’d have to fill out an application, pay a fee to the landlord for a credit and background check and hope that you’re not outbid or turned down. Depending on your market, maybe you had look at a dozen properties and pay half a dozen application fees before you secured your new rental home.

Alex Lubinsky, had just this problem when he and a couple friends went looking for a home to rent in San Francisco. Instead of just moving on, they decided to do something about it and launched Rentberry an online auction place for renting an apartment.

In this episode of Bay Area Ventures I speak with Alex about Rentberry and how his service is radically changing the paradigm for both renters and landlords when engaged in the rental process. Rentberry offers a transparent marketplace where renters enter their information one time and then apply that same information to every rental they seek.

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The renter and the landlord can see how much rentals are going for in their area during the auction and by looking a past auction results. Rentberry manages the rental agreement and presents the credit and background information to a prospective landlord while maintaining the confidentiality and security of the renter’s personally identifiable information.

Of course, all this is not without some controversy. Will Rentberry price the average renter out of the market and only serve to raise rental prices? Or will an open market place balance the power between renters and landlords and optimize the prices paid. We also ask Alex about his take on the Bay Area way of business and what it’s like running a fast growing startup in the San Francisco area.

It a great story and Lubinsky is a great guest

This episode was recorded on May 22, 2017 on Bay Area Ventures on SiriusXM Channel 111 Business Radio Powered by the Wharton School. For a list of upcoming and past guest information click on the Show link above.

Using improvisation and comedy to unleash your company’s message and branding

Posted on Leave a commentPosted in Advertising, business advice, free business advice, Hiring Consultants, Hiring Contractors, Marketing, Priorities

When Hewlett-Packard was about to launch their Windows 10 line of notebook and desktop computers they were scared. Not because they were worried about competition or the quality of their devices but, because of the horrible reaction to their prior line of computers due to Microsoft’s shockingly bad Windows 8 software. In order to create the right marketing message for their new line of computers they knew they needed serious help. This was no laughing matter. So, who did they turn to? A bunch of comedians.

HP turned to a San Francisco based creative agency called Funworks. Funworks brought in a team of comedians skilled at improvisation techniques to hold a “fun workshop” with HP’s top product managers. Founded by Paul Charney, a veteran creative agency executive and founder of the San Francisco comedy troupe Killing Lobsters, Paul and his team help companies express their issues and discover their most compelling messaging points by fostering an environment of open conversation based on improvisation techniques where ideas flow freely when everyone simply says “yes” and “and”.

In this episode of Bay Area Ventures I speak with Paul Charney and Funwork’s Creative Architect, Erica Fortescue about his company and their award winning commercials.

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We discuss the psychology of what makes a company and its products memorable and why humor is sometimes the best medicine, even when trying to convey a serious message. We learn what a fun workshop is and what takes place at one.

Paul talks about why he started Funworks and how it is different from other creative ad agencies. He talks about the challenges of moving from a practicing creative person and comedian to being the CEO of a team of other practitioners. What are the trade off and what are the rewards for being a leader.

Erica shares her knowledge on the neuropsychology of messaging and how humor can be used to convey a serious message while maintaining the prestige and authority of the company being represented in the creative message.

Of course we also hear Paul and Erica share their view on the Bay Area Way of business. In their practice they have dealt with startup to Fortune 50 enterprises in the Bay Area and across the US. In the Bay Area, in particular, they talk about how companies staffed by 20 to 30 “something” employees are sometimes more difficult to help because they just don’t understand their true identity as an organization. Often in these cases they are called in by the company’s Board of Directors to help figure it out and craft the right message and persona for the firm.

So, how did HP conquer their fear of whether or not Windows 10 would scuttle their latest offerings? By creating Circle of Trust. See it here: Funwork’s Windows 10 Launch Commercial for H-P

This episode was recorded on May 22, 2017 on Bay Area Ventures on SiriusXM Channel 111 Business Radio Powered by the Wharton School. For a list of upcoming and past guest information click on the Show link above.