When was the last time you rented a home or apartment? You probably went to apartments.com or Craigslist, searched for rentals in your area and then began a series of calls trying to learn more about the property. If you were lucky you got to see the place, then you’d have to fill out an application, pay a fee to the landlord for a credit and background check and hope that you’re not outbid or turned down. Depending on your market, maybe you had look at a dozen properties and pay half a dozen application fees before you secured your new rental home.
Alex Lubinsky, had just this problem when he and a couple friends went looking for a home to rent in San Francisco. Instead of just moving on, they decided to do something about it and launched Rentberry an online auction place for renting an apartment.
In this episode of Bay Area Ventures I speak with Alex about Rentberry and how his service is radically changing the paradigm for both renters and landlords when engaged in the rental process. Rentberry offers a transparent marketplace where renters enter their information one time and then apply that same information to every rental they seek.
When Hewlett-Packard was about to launch their Windows 10 line of notebook and desktop computers they were scared. Not because they were worried about competition or the quality of their devices but, because of the horrible reaction to their prior line of computers due to Microsoft’s shockingly bad Windows 8 software. In order to create the right marketing message for their new line of computers they knew they needed serious help. This was no laughing matter. So, who did they turn to? A bunch of comedians.
HP turned to a San Francisco based creative agency called Funworks. Funworks brought in a team of comedians skilled at improvisation techniques to hold a “fun workshop” with HP’s top product managers. Founded by Paul Charney, a veteran creative agency executive and founder of the San Francisco comedy troupe Killing Lobsters, Paul and his team help companies express their issues and discover their most compelling messaging points by fostering an environment of open conversation based on improvisation techniques where ideas flow freely when everyone simply says “yes” and “and”.
In this episode of Bay Area Ventures I speak with Paul Charney and Funwork’s Creative Architect, Erica Fortescue about his company and their award winning commercials.
Funwork’s Windows 10 Launch Commercial for H-P
This episode was recorded on May 22, 2017 on Bay Area Ventures on SiriusXM Channel 111 Business Radio Powered by the Wharton School. For a list of upcoming and past guest information click on the Show link above.