Bloomberg BusinessWeek could use a business lesson
I have been a Bloomberg BusinessWeek subscriber since 1975. I’ve also had The New York Times home delivery for over a decade. Both print subscriptions grant my wife and me digital rights access on both of our iPhones or iPads.
In March I decided that I’m so happy with my digital access that I no longer wanted to receive a print copy of BusinessWeek or the NY Times.
New York Times understands that eliminating the print delivery is a huge cost and environmental savings and simply allowed me to change my subscription to digital access only. Doing so drops the rate from $65 per month to $20 per month while still granting access to my wife and me on our individual iPads and iPhones. A simple phone call was all it took and the $480 annual savings almost paid for my iPad.
But BusinessWeek is another story altogether. When I called to change to digital-only service they said I’d have to cancel my print subscription and order a new subscription from the Apple App Store. Read more…