Choosing an Accountant for your Startup

Posted on Leave a commentPosted in COO, Finance, free business advice

Stacey Dell, a partner with the accounting firm of Moss-Adams (formerly Mohler, Nixon Williams) of Campbell, CA, has been a tax accountant to startup ventures for two decades. In this interview Stacey talks about accounting issues for startups and high growth ventures. Find out about the different aspects of getting your startup company on the right financial and tax footing.

Expert PPC tips from David Rodnitzky

Posted on Leave a commentPosted in Advertising, Marketing

David Rodnitzky is CEO of 3Q Digital of San Mateo, California (formerly PPC Associates). 3Q Digital is a professional services firm offering internet marketing help in the areas of Search Engine Optimization (SEO), Pay Per Click advertising (PPC), Search Engine Marketing (SEM) and more. They cover traditional advertising on Google, Microsoft AdCenter (Bing and Yahoo!) plus many other search engines. Plus, 3Q Digital can help with social marketing strategies and execution for platforms like Facebook, LinkedIn, Twitter and more.

David is a expert in the field of SEO and SEM having worked at companies like Aderactive and Merchantila prior to founding 3Q Digital. He is also on the advisory board of Marin Software, MediaBoost and Mediacause.

He is a regular speaker at major SEM conferences and has contributed to numerous influential publications, including Venture Capital Journal, CNN Radio, Newsweek, Advertising Age, and Search Marketing Standard. I believe you can catch David and SMX east in a couple weeks in New York.

Learn about all things PPC and why long tail marketing is giving way to wide tail marketing.

The Free COO airs live on Thursdays at 4:00pm Pacific Time

Also check out 3Q Digitals blog.

How to find happiness at work

Posted on Leave a commentPosted in business advice, Foundation, free business advice, Networking, Priorities

Srikumar Rao is a noted author, lecturer, professor and founder of The Rao Institute. He is the author of the course “Creativity and Personal Mastery”, the only MBA course in the world which has its own alumni association.

Professor Rao talks about his career and how it led him to a life-long mission to help others be more happy and successful in their careers.

This is an amazing interview with a truly amazing person.

Be sure to pick up Professor Rao’s books:


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How to hire the best talent for your startup

Posted on Leave a commentPosted in free business advice, HR, Networking

Lisa Kolenda is head of executive search for Omidyar Network. Lisa discusses the ins and outs of recruiting, securing and retaining the best personnel for you startup company.

We talk about building a company culture, what sort of events work best for rewarding your team, and tools for managing the hiring process.

This is a highly informative show for any entrepreneur who is looking for great talent. Which means its a must listen for all entrepreneurs!

The Free COO radio show offers free advice for building and running a startup company. Listen in live on Thursdays at 4:00pm Pacific Time on Spreaker. Join in the live conversation via Spreaker’s chat function in the player.

Bloomberg BusinessWeek could use a business lesson

Posted on Leave a commentPosted in business advice, COO, Marketing

I have been a Bloomberg BusinessWeek subscriber since 1975. I’ve also had The New York Times home delivery for over a decade. Both print subscriptions grant my wife and me digital rights access on both of our iPhones or iPads.

In March I decided that I’m so happy with my digital access that I no longer wanted to receive a print copy of BusinessWeek or the NY Times.

New York Times understands that eliminating the print delivery is a huge cost and environmental savings and simply allowed me to change my subscription to digital access only. Doing so drops the rate from $65 per month to $20 per month while still granting access to my wife and me on our individual iPads and iPhones. A simple phone call was all it took and the $480 annual savings almost paid for my iPad.

But BusinessWeek is another story altogether. When I called to change to digital-only service they said I’d have to cancel my print subscription and order a new subscription from the Apple App Store. Read more…

Eliminate the chaos from your affiliate marketing

Posted on Leave a commentPosted in business advice, Marketing

SmarterChaos is an affiliate management agency based in Castle Rock Colorado that can help you find partners who will drive traffic and customers to your website. Matt Frary, founder and CEO of SmarterChaos discusses affiliate marketing, trends in internet marketing and offers lots of solid advice for driving and building traffic for your website.

Any entrepreneur and startup needs to build brand awareness, SEO rank and sales. Affiliate marketing is part of a three pronged marketing approach along with Pay-Per-Click advertising and organic search (SEO). Learn from an expert about how outsource your marketing expense to independent affiliates who assume your risk in exchange for commissions based on sales.

Update 2/12/2023 Smarter Chaos was acquired by Digital Media Solutions. For more information go to  digitalmediasolutions.com.  For information on Matt Frary visit Matt’s LinkedIn Page.

Sales tax management made easy with Avalara

Posted on Leave a commentPosted in business advice, Finance, Getting Started

Collecting and reporting of sales tax is a complicated task for any company, but a fast growing startup based on Bainbridge Island, Washington is changing all that. Avalara provides realtime automation of sales tax processing for online as well as brick and mortar retailers. The company automates the process of collecting sales tax, preparing returns for state and local jurisdictions, and also manages resale permits for your customers who purchase goods for resale.

Marshal Kushniruk, Avalara’s Executive Vice President of Business Development, is the company’s first hire and is a serial entrepreneur with an amazing track record of success. In his interview on The Free COO podcast on July 19, 2012, Marshal talks about his distinguished career and tells us how Avalara is helping companies eliminate a tedious but necessary task by offering a cloud based automated sales tax system.

Prior to Avalara, Marshal founded The Byte Stuff and Abacus Accounting Software, both highly successful startups. This was a fantastic interview, full of incredible insights and advice for any entrepreneur.

For more information on Avalara go to www.avalara.com

Financial Solutions for Startups – CFOs2Go

Posted on Leave a commentPosted in Finance, Hiring Contractors

Robert Weis, founder and CEO of CFOs2Go, a San Francisco Bay Area company offering contract and permanent financial personnel to startup companies discusses his company’s success and the critical factors that other companies need to be thinking about around their finances.

Bob talks about when to bring in a CFO, how to establish bookkeeping, how financial decisions form the backbone of a new or established company and some of the pitfalls that founders run into when they don’t get this function right.

This is a lively discussion suitable for any company and also covers issues relevant to US companies hoping to establish a foreign operation as well as foreign companies looking to penetrate the US market.

For more information about Bob Weis visit CFOs2Go

The Founder’s Dilemmas explored

Posted on Leave a commentPosted in Biotech startups, business advice, free business advice

Dr. Noam Wasserman, Ph. D., Associate Professor of Business Administration at Harvard Business School is the author of “The Founder’s Dilemmas: Anticipating and Avoiding the Pitfalls That Can Sink a Startup“. This is an amazing book that is simply a “must read” for any entrepreneur, anyone who will be working for an entrepreneur, their investors, vendors and customers.

Whether founding a company by yourself or with a team, and whether that team is comprised of friends and family, work colleagues or strangers, you’ll need to be aware of all of the forks in the road and dilemmas that you will face when starting a high-potential startup. Fortunately, this book really covers all the bases and, where Dr. Wasserman is uncertain of a particular dilemma or outcome, he is clear about that as well.

Founders Dilemmas is the result of over a decade of intensive research following the founders of over 10,000 startups in technology and bio-tech. If you are starting any company, you’d be crazy not to read this book. It will really open your eyes and could give you that edge you’ll need to be both king of your venture and rich.

Hear Noam discuss some of his key insights from his work. This is a rare chance to learn from one of the top business professors in the United States and you won’t even have to take a GMAT. Enjoy!


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The Free COO airs Thursdays at 4:00pm on Spreaker

Why Podcasters Podcast

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Kris Markman is an Assistant Professor in the Department of Communications at the University of Memphis. She is the author of the paper “Doing radio, making friends, and having fun: Exploring the motivations of independent audio podcasters” which is a detailed survey and analysis of why podcasters podcast. Kris was a special guest on my show and provided amazing insights into the nature of this fast growing and important communication medium. Click on the player below to hear a full replay.

For more information about Dr. Markman, you can go to:
Kris M. Markman, Ph.D.
Assistant Professor, Department of Communication
University of Memphis
www.krismarkman.com