Len Lodish discusses how Diapers.com went from zero to $545M

Posted on Posted in business advice, free business advice, Marketing

Len Lodish, Vice Dean, Program for Social Impact and Samuel R. Harrell Professor in the Marketing department of The Wharton School of the University of Pennsylvania was my guest on The Free COO radio show on May 3, 2012.

Two of Len’s students from Wharton San Francisco’s MBA for Executives program founded Diapers.com while in school. Len was an investor and on Diaper.com’s Board of Directors. He discusses how the company went from a startup to its acquisition by Amazon.com for $545MM in just five years. Here how Diaper.com started in a garage, sourcing supplies from Costco in order to test their theory and market potential. Then learn how their customer service totally delights their customers.

Dr. Lodish also helped two other students get www.milo.com off the ground and sold to eBay.com in less than three years.

In this amazing interview we’ll explore Len’s career, his courses at Wharton, his own fantastically successful startups, his Global Consulting Practicum and how he and his wife complete a 1,000km unassisted tandem bike ride somewhere in the world each year to raise funds for the ALS Association of Philadelphia.

You’ve got to hear this interview end to end.

For more information about Len or to contribute to his annual 1,000K fund raiser visit these links:

www.alsphiladelphia.org/lodish

Wharton MBA for Executives

Len Lodish’s profile

The Free COO airs Thursdays on Speaker.com. You can also hear replays on Facebook and iTunes.

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